Mastering Media Communications for Municipal Leaders (PART 2 of a 2-PART SESSION) (Virtual)
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June 11, 2025
Cost: Open to Members Only (Free)
Description: This program is designed to equip newly elected officials, city department heads, and public affairs officers with essential media communication skills. Participants will learn how to effectively engage with the media, develop relationships, manage day-to-day communications, leverage technology, plan for crises, and integrate communication strategies across their organizations.
Join Brent McHenry, Communications Manager, City of Middleton for this 2-part virtual training program. Each Zoom session will run from 1 p.m. – 3 p.m. It is recommended that participants attend Part 1 before attending Part 2. Part 1 will be held virtually on June 4, 2025. Please sign up for that session separately.
Session 2:
- Creating a Communication Plan
- Crisis Communication Fundamentals
- Media & Press Conferences in a Crisis
- Aligning Media Messaging Across Departments
- Proactive vs. Reactive Communications
- Engaging with Community Stakeholders
Presenter:
Brent Kyzer-McHenry, City of Middleton
Brent Kyzer-McHenry brings 25 years of experience in corporate and crisis communications, specializing in media relations, stakeholder engagement, and strategic public communication planning. Having worked with organizations like The Walt Disney Company, Fiskars, and multiple government agencies, he has led high-profile crisis responses, developed communication policies and procedures, and built strong media relationships to ensure clear, effective messaging in both routine and emergency situations.
Registration: LEARN
To Register: Log into NeoGov Learn and search keywords "Media Communication" in the Course Catalog. From there, sign up for one or both courses in the 2-part series (It is recommended that you take both courses). Non-Members should reach out to Carrie Baritsky at [email protected] for assistance with registering.
Target Audience: Municipal employees that work with the media.
Course: Eligible for SHRM Recertification credits (2 PDCs per session)
Cities & Villages Mutual Insurance Company (CVMIC) is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP® or SHRM-SCP® recertification activities.
